Tapping into the Brand Potential of Nasty Gal:
The Power of Omnichannel Retailing to Take This Brand to the Next Level

Case study that analyzed U.S. retailer Nasty Gal and proposed innovative ideas focusing on digital commerce for the development of its omnichannel strategy. The following storyboard includes short time visual narratives and still materials to accurately describe the ideas implemented. The result? A national $10,000 award for applying a high level of attention to detail, innovative thinking, and understanding of the larger brand picture.  

 
The omnichannel experience

WHATSAPP

LIFE IN L.A. EXPERIENCE

Storytelling campaign via WhatsApp. Instantly see images, playlists, videos, and instant messages sent directly from Nasty Gal's key personalities. Don't miss the latest trends in fashion, style, beauty, music, culture, and entertainment.


LOOKBOOK

too cool for pool

The coolest outfits for poolside loungers. Sport your bikini top with  a tee dress - then get ready to step out and turn heads.

E-commerce lookbooks implement new video technology Cinematique software. This is a new way to experience video and to create an unusual, highly serviced shopping experience. Simply touch, tap, or click on items as they move on screen. When the video finishes, every item thumbnail is listed with price information, details, and a direct link to shop it.

Photography by Madeleine M. Ivey. Models: Abby Cochran, Alexandra Bradacs. Styled by Ashley Rosales

POP & POS IN STORE

the omnichannel experience

Implementation of point-of-sale (POS) and point-of-product (POP) technology improves the in-store customer service. The omnichannel strategy I propose for Nasty Gal includes the addition of inventory visibility software (IBM – Sterling Order Management) for optimizing order fulfillment operations and improving customer’s shopping experience.  With the addition of this software Nasty Gal will easily optimize inventory and empower customers to shop across channels easily.

NastyGal_POP_Kiosk.jpg

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