RISE CITY SWIM social media campaign
Art directed a social media campaign for Rise City Swim.
Launched in 2015, Rise City Swim is one of New York City's most innovative swimwear brands. It established itself in the market by not only offering breezy and trendy swim separates, but also by promoting the message: It’s not how you look. It’s how you live. Inspired by the women who make the city so great, Rise City Swim aims to be a platform for “Women on the Rise."
We were tasked to create a social media campaign with a strong focus in targeting a younger demographic, capturing a larger audience, and driving traffic to the e-commerce site.
This campaign introduced a new hashtag for Rise City Swim: #SquadOnTheRise
The design outcome consisted of a branded lookbook, a promotional film, and complimentary still materials for social media .